Setting Up Soft-Bounce Parameters
The settings on the Soft bounce processing page determine the number of soft bounces for email and SMS within a given period that will trigger suppression of an address in your distribution list. Once messages sent to a given address have bounced the specified number of times within the specified period, that address is recorded in the ~System#SoftBounced table. Recipients classified as soft bounced will be declassified as such after the specified number of days. For example, recipients classified as soft bounced based on a rule 30 bounces in 45 days will start receiving messages again after 45 days.
To select the soft bounce processing settings:
- From the side navigation bar, select
Account .
(If you do not see the side navigation bar, click the 
icon.)
- Select Campaign management, and then select Soft bounce processing.
(Not seeing this choice? Refer to the Account management changes topic.)
The Soft bounce processing page is displayed.
Important: To activate soft-bounce suppression for your account, you must make a selection on the Email and/or SMS tabs on this page.
- Click Email, and then choose the setting that most closely matches the frequency with which you contact a typical recipient by email.
- Click SMS, and then choose the setting that most closely matches the frequency with which you contact a typical recipient by SMS.
- When finished, click Save.
With soft-bounce suppression activated, the #SoftBounced table is used as a suppression list for every launch.
The listed extractions are the dates on which the bounce records are polled to create the #SoftBounced table.