Offer Similarity Detection AI Agent Enhancements

You can now detect similar offers (bundles and atomic) extending beyond the structure and properties based similarity detection. The similarity detection now includes offer pricing strategies, selling rules and terms including commitment terms with or without penalties. The similarity scoring and reasoning now includes

•  bundle/package pricing, rules and terms
•  package commitment terms 
•  bundle component level pricing

The "View Similar Offers" action continues to be the invocation method for invoking the AI Agent when you drilldown from the offer dashboard into the offer details page. 

The following figure shows the similarity with Offer Pricing and Rules and the invocation of Pricing details between the two offers  The results are based on the similarity of an Offer structure with its the mandatory and optional components, its relationship based on the configured cardinality, attributes and associated product specification and now pricing strategies, selling rules and terms  :

Similarity Detection Results

The following figure shows what's common and what's different between the two bundles:

Pricing Strategies of the two offers

The business benefit of this feature are:

• Improved decision making in market releases
• Reduced catalog bloating and redundancy
• Greater operational efficiency and catalog maintainability

Steps to enable and configure

You don't need to do anything to enable this feature.

Key resources

• For information of getting started with AI Agents, see Oracle AI for Fusion Applications - Get Started
• For information on using AI Agent Studio, see How do I use AI Agent Studio?
• For information on the access requirements for AI Agent Studio, see Access Requirements for AI Agent Studio.
• For guidance on how to create AI agents, see Create AI Agents.

Access requirements

Communications Product Manager

Communications Marketing Manager