Guided Campaigns App for Eloqua

  • New Tactic Added - Targeted Account Selling
    • Automatically create an opportunity in Oracle Sales for targeted account for cross sell or upsell campaigns
    • Additional tactics coming soon!
  • New dedicated step in the guided processes for email-based tactics for advanced email options & scheduling
  • Update the campaign performance dashboard so that if no opportunity qualification is configured, will not show any opportunity metrics
  • Automated Opportunity Qualification Flow Eloqua Program templates and related CX Sales App assets

Targeted Account Selling Tactic Added to Tactics Available

Targeted Account Selling Tactic Added to Tactics Available

Guided Campaigns, an add-on app for Eloqua, brings a turnkey approach to marketing campaigns, helps accelerate revenue with more precisely chosen targets and unifies marketing and sales teams by pre-qualifying conversation ready opportunities that are ready for sales engagement.

Steps to Enable

No steps are required to enable/use this feature provided you already have access to Fusion Marketing Guided Campaigns app for Eloqua.

Key Resources

Access Requirements

NOTE: A subscription for the Fusion Marketing Guided Campaigns app for Eloqua is required. Please contact your account manager for more information.