Enhanced Reporting for Email Opens in Device Performance Dashboard

  • The Device Performance Dashboard Analytics for the Email Opens performance metric are now more accurate as they exclude Opens received from ISP Image Proxy Servers. This exclusion helps improve accuracy as Opens received from ISP Image Proxy Servers get attributed to Device Type “Desktop” and Operating System “Windows” irrespective of the end user’s device.
    • The number of Email Opens received from ISP Image Proxy Servers (and thus excluded) for a reporting criteria is listed at the top of the Device Performance Dashboard.

Device Performance Dashboard

Device Performance Dashboard

  • Custom reports for the Email Subject Area can also be created to list the number of Opens received from ISP Proxy Servers (Google Mail Image Proxy or Yahoo Email Proxy Service) under the Device> Device Type dimension.

Custom Device Report

Custom Device Report

More accurate insights around email opens

Steps to Enable

You don't need to do anything to enable this feature.

Access Requirements

  • This enhancement is available to all accounts with the 24C Update.