Web Push: Time Sensitive Notifications

Responsys now allows marketers to define “time to live” for web push notifications, enabling superior marketing precision for time bound events. If a notification is not delivered till the defined time to live, the notification would be discarded automatically from browser server queue.

Web subscribers will benefit from a more relevant and timely notification system, reducing the occurrence of irrelevant alerts and preventing the overwhelming flood of notifications.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

• Available to all Responsys customers on the message creation page within Web Push Campaign designer.

Access Requirements

• Available for customer accounts on OCI