Open Rate Prediction for AI-Generated Subject Lines

We are introducing Subject Line Prediction for Generated AI Content.  

Generative AI creates optimized subject lines tailored for customer prompt/input. Once AI content is generated, Subject Line Prediction automatically analyzes each generated subject line with a probability score indicating its potential to drive open rates. When users click of any score, they get detailed insights into the performance of specific keywords within the subject line. Customers can use the specific word-level analysis and generate subject lines optimized for a higher open rate.
 

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Steps to Enable

To enable this feature you need to log a Service Request (SR).

This feature is in controlled availability. Customers interested in accessing Responsys GenAI must contact their Account Manager or open a Service Request to be included in the Responsys Gen AI Early Adopter Program. Subject Line Prediction activation also requires Advanced Intelligence add-on enabled on the account.

Access Requirements

Subject Line Prediction activation also requires Advanced Intelligence add-on enabled on the account. Customers interested in accessing Responsys GenAI must contact their Account Manager or open a Service Request to be included in the Responsys Gen AI Early Adopter Program. Subject Line Prediction activation also requires Advanced Intelligence add-on enabled on the account. Available for customer accounts on OCI