ShortURL update required to comply with India TRAI regulation
As per India TRAI guidelines, all marketers using SMS's channel need to pre-register their campaign templates with a specific format for CTA and get approval from TRAI. For the Responsys ShortURL solution, this requires an update to add a "Sender" component to all ShortURL's. The new format is: (scheme://)shorthostname/SENDER/shorturl)
Steps to Enable
To enable this feature you need to log a Service Request (SR).
Controlled Availability Feature
Tips And Considerations
Be advised that the default value will be "false" on non-India PODs
Access Requirements
Available for customer accounts on OCI