Customer Lifetime Value Model Output Object Update

Unity’s Customer Lifetime Value (CLV) model outputs will now be stored in a dedicated object called CustomerLifetimeValue, tied to the MasterCustomer table via primary-foreign key.

Previously, outputs were placed in the Customer object, limiting visibility and cross-table associations. This revision allows for clearer analytics separation and enhanced integration with other customer-level models or workflows.

Business Benefits:

• Simplifies CLV analytics by creating a distinct storage object, improving data model clarity and report generation.
• Reduces risk of missed outputs due to mismatches between CustomerID and MasterCustomerID.
• Supports extensibility for future models aligned with the unified data model standard.

Steps to Enable and Configure

You don't need to do anything to enable this feature.

Tips And Considerations

• For existing models writing to the Customer object, transition them to use the CustomerLifetimeValue object.
• If the new object isn’t present in your tenant, create it or request assistance via an SR.
• Ensure data linkages between the CLV table and Master Customer entities are intact for end-to-end analytics.

Key Resources

Detailed information can also be found within our Oracle Unity Release Notes for March 2025 (25.03)

Access Requirements

Note: Available as part of our Oracle Unity March 2025 (25.03) Release