Responsys Integration: Update Existing Profiles

Unity’s Responsys connector now supports updating existing Responsys profiles directly with segment data when a segment delivery job is published. This improvement allows for data synchronization and personalized campaign orchestration without the need to recreate or replace existing profiles.

Match Key - Responsys

Business Benefits:

• Enhances agility for marketers by allowing real-time updates of contact profiles in Responsys.
• Supports more accurate targeting, journey management, and reduces duplicate records.

Steps to Enable and Configure

You don't need to do anything to enable this feature.

Tips And Considerations

• Enable or modify this feature by adjusting the Responsys destination or on job creation.
• Review data mappings and ensure updates align with campaign and compliance objectives.
• Test job outputs carefully to avoid accidental overwrites or data mismatches.
• Only available for segment delivery jobs targeting Responsys. 

Access Requirements

Requires a subscription to Responsys. Please contact your Oracle Account Manager for more information. 

Note: Available as part of the Oracle Unity February 2025 (25.02) Release.