Intelligence Workbench - Account Scoring model updates

The Intelligence Workbench in Oracle Unity has been updated with significant improvements to the Account Scoring model. The data processing module within this model now features additional data checks and is capable of accepting a broader set of input variables. This refinement enhances the flexibility and robustness of account scoring, which is central to identifying, evaluating, and prioritizing accounts for marketing and sales activities within Unity’s unified data architecture. By leveraging improved preprocessing and wider data acceptance, the platform better supports advanced segmentation and predictive scoring for B2B and complex customer scenarios.

Business Benefits: 

  • Enhanced data handling and preprocessing translate into more accurate and actionable account scores, supporting smarter lead prioritization and sales enablement.
  • The ability to pass a wider range of input data means the scoring model is now applicable to more business use cases, including those with richer or more diverse data sources.
  • Automated data checks help catch common input errors or inconsistencies, decreasing the need for manual data review and simplifying maintenance for data teams.
  • With a more efficient data pipeline, users benefit from quicker turnaround on scoring and analytics.

Steps to Enable and Configure

You don't need to do anything to enable this feature.

Tips And Considerations

  • Ensure all relevant account data is prepared and mapped accurately to take full advantage of the broadened input support.
  • Regularly monitor model outputs and data integrity—additional input checks will alert you to issues, but proactive quality assurance is recommended.
  • Review and update existing workflows or automations where account scoring is leveraged, to ensure compatibility with the improved model.
  • As with all machine learning features, confirm that usage of account and customer data complies with internal security, privacy, and compliance policies

Access Requirements

Note: Available as part of the Oracle Unity February 2025 (25.02) Release.