Intelligence Workbench Campaign Attribution Model Enhancements

The Campaign Attribution model has been enhanced to improve usability and data alignment. The model now populates analysis period defined by quarters (of calendar year) and includes sourceId for campaigns from the campaign table. Additionally, the primary key for the output object and the model type is now more intuitive. These enhancements enable linkage between the attribution outputs and the corresponding campaigns in the campaign table. 

Business Benefit:

• Improved Analytical Clarity: Defining analysis periods by calendar quarters makes it easier to align marketing performance with business and reporting cycles, supporting better strategic planning and review.
• Enhanced Data Linkage and Traceability: Including the sourceId from the campaign table directly in attribution outputs allows for seamless linkage between attribution results and specific campaign records, facilitating deeper insights and data-driven decision making.

Steps to Enable and Configure

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