Subject line generation replaces subject line optimization

Subject line optimization will no longer be available in Eloqua.

  • Subject line generation (already available generative AI functionality) replaces subject line optimization

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

As a reminder, with Eloqua's subject line generation capabilities, you can generate multiple subject line options (5 suggestions per generation) instead of relying on a performance indication score for one subject line.

This provides an enhanced content creation workflow with more personalized subject lines:

  • Set purpose of subject lines
  • Prompt to tailor subject line to email message

Key Resources

Access Requirements

REMINDER: Must request to have Gen AI enabled (now included) via SR to take advantage of Subject Line Generation. Please contact Oracle support to have it enabled if you do not already have access.