Send time optimization now available in Eloqua Guided Campaign App

Send Time Optimization enabled* within email scheduling options in the Eloqua Guided Campaigns App

  • Apply STO to all emails within your campaign

Choose to optimize the send time to align with when a recipient is mostly likely to open your email

Choose to optimize the send time to align with when a recipient is mostly likely to open your email

Send Time Optimization allows users to send emails at the optimal time for each contact. It helps you engage more effectively with contacts, gaining contacts' attention when they are historically most attentive to their emails.

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

  • Arrived as part of our June 20, 2025 CXM Apps Release
  • If you’re already using Guided Campaigns, all you’ll need to do is open an SR to have Eloqua’s Classic AI features enabled (if you do not have AI enabled as of yet). Otherwise, no additional steps are required to start using STO within Guided Campaigns. 
  • New recipients have no historical data, so emails enabled with Send Time Optimization will send immediately after the campaign has been activated. Future emails will adjust send times based on new data collected from that first email.

Key Resources

Access Requirements

NOTE: Oracle Guided Campaigns is only available if you have purchased licenses, or are on Standard and Enterprise Eloqua trims. As a reminder, Standard and Enterprise subscribers are entitled to 5 and 10 included licenses respectively. If you require additional licenses or are using Eloqua Basic, please contact your account representative for more information. *Advanced Intelligence features can be enabled for all Eloqua instances by raising an SR with Oracle Support.