List-Unsubscribe Header: Global vs. Group Unsubscribe Option

Administrators can now choose whether the list unsubscribe header in Eloqua emails processes unsubscribes at the global or group (brand/business unit) level.List-Unsubscribe Header: Global vs. Group Unsubscribe Option

List-Unsubscribe Header: Global vs. Group Unsubscribe Option

Business Benefit: Ensures compliance with evolving email regulations, offers greater control over how unsubscribe requests are handled. 

Steps to Enable

You don't need to do anything to enable this feature.

Tips And Considerations

  • Configuration: This setting is available via the email defaults page.
  • Default Behavior: The default remains “group unsubscribe,” but admins can enable “global unsubscribe” with a new checkbox.