Incremental Salesforce App Enhancements

Salesforce App Enhancements

• Marketing Activities | Users can update Salesforce Custom Object records
  • Enables users to write directly to Salesforce Custom Objects from Eloqua, expanding data synchronization beyond standard objects and supporting more personalized and complex marketing workflows.
• Imports | Users can use Salesforce Related Objects attributes as Unique Identifier
  • Allows for more flexible and accurate data imports by letting users specify unique identifiers from related Salesforce objects, reducing data mismatch and improving integration accuracy.
• Email Notifications | Asset name included in the body of the email
  • Enhances clarity and usability of system emails by including the asset name directly in the notification, making it easier for users to identify relevant actions or items.
• Upsert Action | CDO Programs: User-defined Record Order in Batch (Controlled Availability) 
  • Gives users control over the processing order of records in a batch, allowing for precise sequencing and handling of data updates, which can be important for certain marketing and automation scenarios.

Business Benefits: 

• Greater integration flexibility and error transparency.
• Fine-tuned control over data handling and syncing.

Steps to Enable and Configure

To enable this feature you need to log a Service Request (SR).

Tips And Considerations

Note: Available as part of the CX Apps Jan 23, 2026 update.