LinkedIn Connection for Matched Audiences

Activate audience segments directly to LinkedIn Matched Audiences from within Data Orchestration. This integration enables marketers to create new audiences, append records to existing ones, or remove members as needed—providing full lifecycle control over LinkedIn audience management without leaving the platform. The capability supports seamless activation of both contact and account-based segments for targeted advertising and campaign execution.

Business Benefits:

  • Accelerates audience activation for LinkedIn campaigns
  • Enables continuous audience updates for always-on campaigns

Steps to enable and configure

Available as part of the Data Orchestration feature.

Tips and considerations

How to Start Using

  1. Configure LinkedIn connection within Data Orchestration
  2. Select target segments and define audience actions (create, append, remove)
  3. Map required identifiers for LinkedIn audience matching

Tips and Considerations

  • Align segment definitions with LinkedIn audience requirements and match criteria
  • Regularly refresh audiences to maintain accuracy and relevance

Access requirements

  • Ensure users have appropriate roles:
    • Marketing Manager (ORA_FMK_MARKETING_MANAGER)
    • Marketing Specialist (ORA_FMK_MARKETING_SPECIALIST)
    • Customer Data Platform Manager (ORA_FMK_CUSTOMER_DATA_PLATFORM_MANAGER)
  • Requires a LinkedIn Campaign Manager (Ads) Account (separate from Oracle subscription)