Send Segments to Fusion Sales

Fusion Marketing enables direct activation of audience segments to Fusion Sales through Data Orchestration, operationalizing data insights into actionable sales workflows. Segment outputs can be delivered as structured datasets to downstream systems, including Fusion Sales, for record creation and updates. This capability supports advanced orchestration features such as batching, de-duplication, and grouping. Users can define whether records should be created or updated, and map fields accordingly. The solution is designed to support both near real-time and batch activation scenarios.

Business Benefits

  • Bridges marketing and sales by activating audience insights directly into CRM
  • Enables timely sales engagement with high-value segments
  • Supports scalable data delivery with flexible processing options
  • Improves operational efficiency through automation

Steps to enable and configure

Available as part of the Data Orchestration feature

Tips and considerations

How to Start Using:

  1. Build a Segment within Fusion Unity Data Platform
  2. Configure Data Orchestration flow using the segment as input
  3. Select Fusion Sales as destination
  4. Map fields and define create/update logic
  5. Configure batching and execution settings
  6. Activate orchestration

Tips and Considerations

  • Use de-duplication and grouping to ensure data quality
  • Align segmentation strategy with sales use cases

Access requirements

  • Ensure users have appropriate roles:
    • Customer Data Platform Administrator (ORA_FMK_CUSTOMER_DATA_PLATFORM_ADMINISTRATOR)
    • Customer Data Platform Manager (ORA_FMK_CUSTOMER_DATA_PLATFORM_MANAGER)
    • Customer Data Platform Specialist / Analyst
    • Marketing Manager (ORA_FMK_MARKETING_MANAGER)
    • Marketing Specialist (ORA_FMK_MARKETING_SPECIALIST)
  • Requires a subscription to Fusion Sales. Please contact your account manager for more information.