Usability Enhancements

In this release, Fusion Unity introduced a set of usability enhancements to the segmentation workflow designed to make segment creation, validation, and management more intuitive and efficient. Updates include:

• Cross-object segment referencing between Accounts and Contacts
• Segment sample now allows users to select sample columns from any of the objects used in the segment, not just the profile object
• After publishing a segment, users can continue making edits while retaining read-only access to the previously published version for reference.

Together, these enhancements streamline how marketers interact with segmentation, reducing friction and improving confidence in audience creation.

Business Benefits: 

• These enhancements streamline the process of building, validating, and reviewing segments, making the overall workflow more efficient and user-friendly.

Steps to enable and configure

You don't need to do anything to enable this feature.

Tips and considerations

Access requirements

Ensure users have appropriate roles:

• Customer Data Platform Administrator (ORA_FMK_CUSTOMER_DATA_PLATFORM_ADMINISTRATOR)
• Customer Data Platform Manager (ORA_FMK_CUSTOMER_DATA_PLATFORM_MANAGER)
• Customer Data Platform Specialist / Analyst