Salesforce Integration App Updates

Two additional updates are now available for Eloqua customers using the Salesforce Integration App: 

Create Lead Action:

• Users can configure the App to bypass Salesforce Duplicate Rules, allowing duplicate leads to be created in Salesforce CRM when needed and reducing import errors caused by duplicate rule enforcement
• No changes to the default behavior or to existing Actions
• Requires Salesforce REST API, therefore increasing the overall processing time

Imports:

• Use Salesforce Bulk API v2 for data queries during imports. 
• The original decision to use Bulk API v1 was made approximately six years ago because the integration relied on Salesforce's Primary Key (PK) Chunking capability to prevent query timeouts when processing large datasets. At the time, PK Chunking was available only in Bulk API v1. 
• Today, Bulk API v2 automatically manages query partitioning and execution internally, providing comparable optimization without requiring explicit PK Chunking.

Business Benefits

• Provides greater flexibility and reliability when integrating Eloqua with Salesforce by allowing organizations to optionally bypass Salesforce Duplicate Rules for lead creation, reducing import failures while preserving existing behavior by default.
• Modernizes Salesforce data imports by using Bulk API v2, which automatically optimizes large data queries for improved scalability, simplified processing, and alignment with Salesforce's latest integration capabilities.

Steps to enable and configure

You don't need to do anything to enable this feature.

Tips and considerations

Note: This functionality is expected to be included in the CX Apps 26.08 (August 21, 2026) release. See the Eloqua Release Center for more information.