How Lead Scores are Synchronized from Eloqua to Fusion Sales

You can configure automated lead scoring, ranking and qualification in Eloqua which lets you:

• Define lead scoring rules to assign number-based score to the lead.

• Assign ranking rules quantitatively, with values such as, Hot, Warm, or Cold

• Define qualification rules with a combination of conditions that can automatically turn the status of a lead to Qualified.

Sync all these values in Eloqua and define scoring models to calculate lead scores. Scoring models keep the lead score updated every 24 hours, or whenever a contact performs a relevant marketing activity.

To enable this functionality, you just need to perform the following setup steps.

1. Create a custom field for the Fusion Sales Lead object, and call the field Eloqua Lead Score.

2. The Create Lead and Update Lead actions create a mapping to Fusion Sales. While you're mapping, you use the Eloqua field Rating: (Lead Scoring Model Name) to map to the Eloqua Lead Score field in Fusion Sales. This synchronizes the Lead Score value (A1, B1, C2, and so on) from Eloqua to Fusion Sales.

3. Use the synchronized values of the Eloqua Lead Score to rank the leads in Fusion Sales with values of Hot, Warm and Cold.

   Note:

   You can also use the Lead score value in the Program Canvas, so that only leads with high score are synced from Eloqua to Fusion Sales.