Send Eloqua Campaign Responses to Fusion Sales

Campaign Responses in Eloqua are synchronized to the out-of-box object Campaign Member in Fusion Sales. Campaign responses and campaign member records associate a lead or a contact with a campaign.

Its attributes also include the status (such as, email opened, email clicked) and the associated time stamp.

Eloqua gathers responses to its marketing campaigns such as emails opened, emails clicked, and so on. Synchronizing these responses to Fusion Sales provides the marketing context to your sales team. This is achieved by synchronizing campaigns and campaign responses from Eloqua to Fusion Sales, using respective Actions. A Program in Eloqua automates the continuous sync, and it honors the Response Rules in Eloqua while synchronizing the responses. You also must make sure that you expose the appropriate subtabs and analytics reports in Fusion Sales, to view the synchronized campaigns and campaign responses.

Campaign Action and Campaign Response Action

Here are the two actions that you configure:

The Campaign Action runs when the status of a campaign changes in Eloqua, and synchronizes new campaigns or an updates to existing campaign to Fusion Sales.
The Campaign Response Action runs when, for example, an email is clicked or opened, and the action synchronizes these campaign responses from Eloqua to Fusion Sales.

For more information creating these actions, see the Related Topics section for a link to the topics in the Oracle CX Sales Integration App User Guide

Program to Sync Campaign Responses

Your implementation includes programs to sync campaign responses collected in Eloqua with Sales Leads in Fusion Sales.

You create a Program, which uses the Campaign Response Action that you created in the previous section.

For more information, see the Related Topics section for a link to the Using the app in a program or campaign topic in the Oracle CX Sales Integration App User Guide.

Configure Response Rules

You use Actions to send data from Eloqua to Fusion Sales, and you use Response Rules to governs the actions themselves.

Response rules define:

Which campaign responses are synchronized to Fusion Sales.
The priority order of responses. For example, you might consider an email click a higher priority than an email open. Any campaign response with lower priority, will be updated and overwritten by a higher priority response.
The program that syncs the campaign responses.

You can also control which Fusion Sales Campaign Member status is mapped to each campaign response activity in Eloqua. Fusion Sales includes three campaign member status values which are shown in the following list.

Note: The Campaign Member subtab in Fusion Sales only displays the Campaign Members that have the Status ORA_ADDED. Campaign Members that are synchronized from Eloqua to Fusion Sales that have the Campaign Member Status ORA_SENT or ORA_RESPONDED will not be displayed in the Campaign Member subtab and can only be viewed through analytics.

ORA_SENT: Can be mapped to an Email Send activity in Eloqua.
ORA_RESPONDED: Can be mapped to Email Open or Email Click activity in Eloqua.
ORA_ADDED: Not used for mapping. It's used to indicate contacts and leads added to Eloqua from Fusion Sales. See the Campaign Member Import Process topic for more information.

Note: You can create custom campaign member statuses in Fusion Sales (such as ORA_EMAIL_OPENED, or ORA_EMAIL_CLICKED) and use them for mapping in the Eloqua Response Rules configuration.

For more information, see the Related Topics section for a link to the Creating response rules in the Oracle CX Sales Integration App User Guide.

Enable Campaign Pages in Fusion Sales

You enable campaign pages in Fusion Sales. For Sales people, you use Smart Actions and Foldout Panel Enablement Extensibility to show Edit Lead and Edit Contact UI functionality. For Sales Managers you use Smart Actions to show Campaign Analytics. The following table gives you a brief overview of each task you perform.

For more information, see the Related Topics section for a link to the Implementing Sales guide.