How the Eloqua data is synchronized

The Fusion Sales and Eloqua integration give marketers and sales teams control over managing prospects and customers at every stage of the customer lifecycle.

Here's a high level look at a typical data flow:

1. A visitor comes to your company's website and fills out a form.

2. Eloqua creates a prospect record.

3. Once Eloqua qualifies the prospect, marketers assign it to a sales user or queue, which creates a new lead in Fusion Sales and starts the sales cycle.

4. Updates to the lead, such as campaign membership, contact conversion, and account and opportunity association, all sync back to the prospect record in Eloqua giving your marketer a complete view of the prospect's status with your organization.

Here's how data is synchronized:

From Fusion Sales to Eloqua: accounts, contacts, lead historical data, and opportunities are synchronized from Fusion Sales to Eloqua, as shown in the following illustration. When a sales account, contact, lead, opportunity record is synchronized to Fusion Sales, the corresponding record in Eloqua is tagged with the CRM ID of the original Fusion Sales record.

The sync process from Eloqua to Fusion Sales includes contact data updates, and lead generation. Leads are created from new prospects in Eloqua and synchronized to the Lead object in Fusion Sales. During data sync, the following objects sync to one another:

Eloqua objects	Fusion Sales objects	Data Sync
Campaign	Campaign	Both directions
Campaign Member/Responses	Campaign Member/Responses	From Eloqua to Fusion Sales
Contacts	Contacts	Both directions
Accounts	Accounts	From Fusion Sales to Eloqua
Contacts	Leads	Both directions
Opportunities	Opportunities	From Fusion Sales to Eloqua
Custom Objects	Custom Objects	Both directions