Overview of the Fusion Sales and Oracle Eloqua Integration

Follow this guide for required implementation and configuration steps to integrate Oracle Fusion Sales and Oracle Eloqua processes. The integration aligns sales and marketing activities across the buying cycle by connecting the segmentation, campaign management, and lead generation processes in Oracle Marketing with lead, contact and account management processes in Fusion Sales.

The integration supports three main data sync flows:

• Fusion Sales account, contact, and lead data is synchronized to Eloqua where you can use it to perform segmentation, and run targeted marketing campaigns to generate new sales leads.

• Leads generated from marketing campaigns in Eloqua can be nurtured and synchronized with Fusion Sales as sales leads.

• Fusion Sales opportunity data is synchronized to Eloqua where you can use it to develop models to measure campaign effectiveness. For example, you can attribute opportunity revenue to marketing campaigns to better calculate the ROI from the campaign.

The integration also features advanced use cases such as:

• You can access digital activities data from Eloqua within the Fusion Sales UI to better understand a contact's digital channel activities and buying behaviors.

  For example through Smart Actions you can use Show Digital Profile to display information such as the number of times a user has submitted a form or visited a website in response to a campaign.

• You can display campaign and campaign member information in Fusion Sales so sales teams can know from which campaign a lead is originating.

• You can display the Eloqua Engage sales tool in Fusion Sales so that salespeople can contact prospects using purpose built marketing templates.

• You can add contacts and leads from Fusion Sales to marketing campaigns in Eloqua. You can do this from the Campaign, Contact, Lead pages or the Workspace in the Fusion Sales UI.

Note that this configuration guide presents the basic integration tasks and use cases and more advanced tasks and use cases designed to show how to integrate Fusion Sales and Eloqua. You can start with the basic integration, and then configure the advanced use cases when your basic integration is up and running.

And finally, know that each implementation of Fusion Sales and Eloqua is unique, and each customer has different needs that have required certain configurations along the way to support unique business requirements. So, while the steps in this guide describe how to connect a non configured Fusion Sales instance to a non configured Eloqua instance, they can be combined with configurations that you might have already applied to your instance.