Create and Utilize Market Development Funds (MDF)

MDF enables partners to request funding for marketing activities that generate demand and drive sales. It involves a structured process for fund allocation, request submission, and claim approval.

Proper MDF tracking ensures fair fund distribution, compliance, and measurable ROI on marketing investments.

MDF Budgets

MDF Budgets define how much funding is available for partner marketing initiatives. Here are the steps to create an MDF Budget:

1. Sign in as a channel operations manager such as Bonnie Vickers.
2. Navigate to Redwood Sales > MDF Budgets.
3. On the Budgets list page, click Create MDF Budget.

MDF Requests

Partners submit MDF Requests to secure funding for marketing activities such as events, digital campaigns, or advertisements. You can follow these steps to create an MDF Request:

1. Sign in as a partner sales manager such as Devon Smith.
2. Navigate to Redwood Sales > MDF Requests.
3. On the Requests list page, click Create MDF Request.

MDF Claims

After executing a marketing activity, partners submit MDF Claims to get reimbursed for expenses.

1. Sign in as a partner sales manager such as Devon Smith.
2. Navigate to Redwood Sales > MDF Claims.
3. On the Claims list page, click Create MDF Claim.

For Vision Corp and TechWave Solutions, MDF is vital in supporting joint marketing efforts. By effectively managing MDF Budgets, Requests, and Claims through Oracle Redwood PRM, Vision Corp ensures that TechWave Solutions can run campaigns that generate demand, strengthen the partnership, and maximize sales outcomes.