Can I create a contact for my lead without converting to an opportunity?

Yes. Lead Management supports both net new leads, where salespeople manually enter the contact and account names, and repeat business leads, where salespeople search for and select existing accounts and contacts to assign to leads.

By default, the leads pages display only names of accounts and contacts that already exist in the application. To create leads for new accounts or add new contacts, you must create the appropriate account and contact records before creating the lead.

If your business uses net new leads where contact and account values are entered manually using free form text fields, then you can make the New Account and New Contact fields available on the Leads UI through Application Composer. These fields are hidden by default so to use them for your new leads, you must manually unhide these fields.

Note:

If the new lead that you enter gets converted to an opportunity, the details become available as existing account or contact information.