What are business plans or account plans in Oracle Sales?

A Business Plan, also known as account plans, helps you with strategic planning, improving sales account engagement, and drive revenue growth.

As a sales representative or a sales manager, you can use business planning to achieve the following goals:

• Capture your needs, goals, or objectives.
• Define measurable strategies to grow your sales account.
• Record strengths, weaknesses, opportunities, and threats (SWOT).
• Create activities or an action plan.
• Align internal teams for consistent customer engagement.
• Associate open opportunities to the strategies to track using the business plan.