Why can't I see my Sales Orchestration Guidance panel?

The Guidance panel gets displayed only if there's an active orchestration running on the specific records that you're viewing. You must associate the orchestrations you want to test or activate to existing records by running the Associate Orchestrations scheduled process.

Note: The Associate Orchestrations scheduled process is required only to associate existing records. New records are automatically associated with the appropriate active orchestration.

You can set up the process to run periodically as described in Associate Records to Orchestrations.