About Campaign Management Reports

You can view predefined campaign-related reports and charts to determine the effectiveness of your campaigns are evaluate how they're progressing and performing.

You can also create your own specific Campaign reports and charts using the Campaign and Campaign Member subject areas to suit your business needs.

The following subject areas enable the creation of reports on the Marketing Cloud and your sales application data.

• Campaign Members

• Campaign Opportunities

For example, sales and marketing operations can run campaign related reports and perform analysis on marketing attribution and evaluate a campaign's return on investment (ROI). The Profile link on the View Campaign shows some details about the campaign such as name, type and current status of the campaign. It also shows the owner, and the dates when the campaign started and ended as well as a brief description and costs of the campaign. Your administrator can use Application Composer to expose or hide such details or change the layout of the fields as they appear in the Profile page.

The Campaign Analytics subtab on the View Campaign page shows the campaign member dashboard. Your administrator can use Application Composer to expose a Campaign ROI dashboard from the Campaign List page.

Access these reports by clicking the Campaign ROI Analytics link from the Campaign List page.

Report	Access this report to...
Campaign ROI Analysis	Determine how each of your campaigns are performing. Measure the effectiveness of the campaign by calculating the return on investment (ROI) and average costs for your campaigns. The Actual ROI is represented as a percentage (total opportunity revenue minus the actual cost divided by the actual cost). View the pipeline ROI calculated as a percentage (total revenue on open opportunities minus the actual cost divided by the actual cost). Filter the report data by campaigns with start date in the last 180 days. Other time filter criteria include last quarter, last two quarters, and last year. You can set your own time period to run this report.
Campaign Revenue	Measures the total revenue of successful campaigns that are tied to won opportunities. Analyze which won opportunities have resulted from which campaigns. Filter the report data by campaigns with the default start date in the last 180 days. Other time filter criteria include last quarter, last two quarters, and last year. You can set your own time period for which to run this report.
Top Campaigns	Displays the top 20 campaigns having the highest ROI in the last six months. View the total revenue won opportunities value for each of the campaigns.