MKT_SEM_CAMPAIGNS
This table will be used to store Search Engine Marketing campaign running on a 3rd party system. For example, the details of a campaign running on Google adwords engine.
Details
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Schema: FUSION
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Object owner: MKT
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Object type: TABLE
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Tablespace: USERS
Primary Key
| Name | Columns |
|---|---|
|
MKT_SEM_CAMPAIGNS_PK |
CAMPAIGNID |
Columns
| Name | Datatype | Length | Precision | Not-null | Comments |
|---|---|---|---|---|---|
| CAMPAIGNID | NUMBER | 18 | Yes | Campaign Id | |
| VENDOR_CAMPAIGNID | VARCHAR2 | 1000 | Vendor Campaign Id | ||
| SEM_VENDOR | VARCHAR2 | 1000 | SEM Vendor | ||
| CAMPAIGNNAME | VARCHAR2 | 1000 | Campaign Name | ||
| CURRENTSTATUS | VARCHAR2 | 1000 | Current Status | ||
| CURRENTBUDGET | NUMBER | Current Budget | |||
| CURRENTBUDGETCURRENCY | VARCHAR2 | 1000 | Current Budget Currency | ||
| CLICKS | NUMBER | Clicks | |||
| IMPRESSIONS | NUMBER | Impressions | |||
| CTR | NUMBER | Click Thru Rate | |||
| AVGCPC | NUMBER | Average CPC | |||
| COST | NUMBER | Cost | |||
| AVGPOSITION | NUMBER | 'Average position' is a statistic attributed to each of your keywords. It refers to the average position on a search result page that an ad appears in when it's triggered by that keyword. | |||
| AVGCPM | NUMBER | It's your average cost of 1000 impressions for your ad group or search keyword. | |||
| CONNECTIONID | NUMBER | 18 | Connection Id | ||
| KEYWORDS | VARCHAR2 | 1000 | Keywords | ||
| STARTDAY | DATE | Start Date | |||
| ENDDAY | DATE | End Date | |||
| LANGUAGETARGET | VARCHAR2 | 1000 | Language Target | ||
| GEOTARGET | VARCHAR2 | 1000 | Geographic Target | ||
| MKT_FUSION_SOURCECODE | VARCHAR2 | 1000 | Fusion Source Code | ||
| ORIGINATING_FUSION_CAMPAIGN | NUMBER | 18 | Fusion Campaign | ||
| CREATED_BY | VARCHAR2 | 64 | Yes | Who column: indicates the user who created the row. | |
| CREATION_DATE | TIMESTAMP | Yes | Who column: indicates the date and time of the creation of the row. | ||
| LAST_UPDATED_BY | VARCHAR2 | 64 | Yes | Who column: indicates the user who last updated the row. | |
| LAST_UPDATE_DATE | TIMESTAMP | Yes | Who column: indicates the date and time of the last update of the row. | ||
| LAST_UPDATE_LOGIN | VARCHAR2 | 32 | Who column: indicates the session login associated to the user who last updated the row. | ||
| USER_LAST_UPDATE_DATE | TIMESTAMP | Disconnected Mobile: indicates the date and time of the last update of the row. This value is different from LAST_UPDATE_DATE if the update originally happened in a different database (i.e. a different mobile database or the server). | |||
| OBJECT_VERSION_NUMBER | NUMBER | 9 | Yes | Used to implement optimistic locking. This number is incremented every time that the row is updated. The number is compared at the start and end of a transaction to detect whether another session has updated the row since it was queried. | |
| BUDGETPERIOD | VARCHAR2 | 1000 | Budget Period |
Foreign Keys
| Table | Foreign Table | Foreign Key Column |
|---|---|---|
| MKT_SEM_CAMPAIGNS | mkt_sem_connections | CONNECTIONID |
| mkt_sc_source_codes | mkt_sem_campaigns | SEM_CAMPAIGN_ID |
| mkt_sem_adgroup_results | mkt_sem_campaigns | CAMPAIGN_ID |
| mkt_sem_camp_adgroups | mkt_sem_campaigns | CAMPAIGNID |
| mkt_sem_camp_results | mkt_sem_campaigns | CAMPAIGNID |
| mkt_sem_ad_results | mkt_sem_campaigns | CAMPAIGN_ID |
Indexes
| Index | Uniqueness | Tablespace | Columns |
|---|---|---|---|
| MKT_SEM_CAMPAIGNS_N1 | Non Unique | Default | CONNECTIONID |
| MKT_SEM_CAMPAIGNS_PK1 | Unique | Default | CAMPAIGNID |