Marketing Campaign

The medium to convey a marketing message to the targeted audience with the goal of retaining existing customers or generating new selling opportunities.

QName: {http://xmlns.oracle.com/apps/marketing/coreMarketing/campaigns/campaignService/}Campaign

Relationships

The following table describes how this service data object is related to other service data objects or business object services.

Relationship Type	Object or Service
Contains	Marketing Campaign Lead Distribution Partner
Contains	Marketing Source Code
Contains	Marketing Campaign Resource
Handled by	Marketing Campaign Service

Attributes

The following table describes attributes in the service data object.

Name	Type	Description
ActiveFlag	boolean	Indicates the activity status of the marketing campaign as Active or Inactive.
ApproverId	long	The identifier of the approver for this campaign.
ApproverNote	string	A note provided by the approver of this campaign.
AttachmentEntityName	string	The name of the attachment associated with this campaign.
BUId	long	The identifier of the business unit associated with this record.
CalculationSubCost	decimal	The calculated sub cost.
CampaignCode	string	The code associated with this campaign.
CampaignEndDate	{http://xmlns.oracle.com/adf/svc/types/}date-Date	The end date of the campaign.
CampaignId	long	The unique identifier for the campaign. Primary Key
CampaignName	string	The name of the campaign.
CampaignNumber	string	The number associated with this campaign. This attribute acts as a public surrogate key.
CampaignPartners	Marketing Campaign Lead Distribution Partner	Reference to marketing campaign partners.
CampaignResources	Marketing Campaign Resource	Reference to marketing campaign resources.
CampaignStartDate	{http://xmlns.oracle.com/adf/svc/types/}date-Date	The start date associated with this campaign.
CampaignTypeCode	string	The type of campaign.
CampaignUsage	string	The usage of this campaign.
ClassificationCode	string	The organization's classification code.
CreatedBy	string	The user who created the record.
CreationDate	{http://xmlns.oracle.com/adf/svc/types/}dateTime-Timestamp	The date when the record was created.
CurrencyCode	string	The currency code. This attribute is used by CRM Extensibility framework.
Description	string	The free text description of the record.
DesignStatusCode	string	The status of the campaign design for this campaign.
DialogStatusMeaning	string	The meaning associated with the campaign design status for this campaign.
EffectiveEndDate	{http://xmlns.oracle.com/adf/svc/types/}date-Date	The date at the end of the date range within which the row is effective.
EffectiveStartDate	{http://xmlns.oracle.com/adf/svc/types/}date-Date	The date at the beginning of the date range within which the row is effective.
EnforceApprovalFlag	boolean	Indicates whether approval is enforced for this campaign.
ExecutionStatusCode	string	The status of the campaign execution.
LanguageCode	string	The language associated with this campaign.
LastUpdateDate	{http://xmlns.oracle.com/adf/svc/types/}dateTime-Timestamp	The date when the record was last updated.
LastUpdatedBy	string	The user who last updated the record.
LaunchFinishDate	{http://xmlns.oracle.com/adf/svc/types/}date-Date	The end date of the campaign launch window.
LaunchStartDate	{http://xmlns.oracle.com/adf/svc/types/}date-Date	The start date of the campaign launch window.
LeadDistributionMode	string	Indicates whether lead assignment is done based on sales territories or rules, or both.
MktgTmplId	long	Identifier of the campaign template used to created this campaign.
Name	string	The name of the organization.
ObjectVersionNumber	int	The number used to implement locking. This number is incremented every time that the row is updated. The number is compared at the start and end of a transaction to determine whether another session has updated the row.
ObjectVersionNumber1	int	The attribute is used to implement optimistic locking. This number is incremented every time that the row is updated. The number is compared at the start and end of a transaction to detect whether another session has updated the row since it was last queried.
Objective	string	The objective of this campaign.
Organization	string	The name of the organization.
OrganizationId	long	The organization Id of the campaign.
Owner	string	The owner associated with the treatment.
OwnerId	decimal	The resource identifier associated with the campaign coordinator.
OwnerResourceOrgId	long	The resource organization identifier associated with the campaign coordinator.
OwnerTreeCode	string	The resource organization hierarchy code associated with the resource organization associated with the campaign coordinator.
OwnerTreeStructureCode	string	The resource organization hierarchy structure code associated with the resource organization associated with the campaign coordinator.
OwnerTreeVersionId	string	The resource organization hierarchy version associated with the resource organization associated with the campaign coordinator.
PartnerProgramId	long	The identifier of the partner program for which this campaign is created to generate demand.
PartnerProgramName	string	The name of the partner program for which this campaign is created to generate demand.
PartnerType	string	The partner type recorded on the campaign. This campaign is created to generate demand for this type of partners.
PartyId	long	The unique identifier of the contact party.
PartyName	string	The name of the party.
PeriodId	long	The fiscal calendar period associated with this campaign.
PlannedCampaignEndDate	{http://xmlns.oracle.com/adf/svc/types/}dateTime-Timestamp	The end date of the campaign.
PlannedCampaignStartDate	{http://xmlns.oracle.com/adf/svc/types/}dateTime-Timestamp	The start date of the campaign.
PlannedLaunchFinishDate	{http://xmlns.oracle.com/adf/svc/types/}dateTime-Timestamp	The end date of the campaign launch.
PlannedLaunchStartDate	{http://xmlns.oracle.com/adf/svc/types/}dateTime-Timestamp	The start date of the campaign launch.
PrimaryPartnerId	decimal	The identifier of the partner sponsoring this campaign. All leads generated from this campaign are typically routed to this partner.
PriorityCode	string	The priority code associated with the campaign.
PublicSiteURL	string	The public site URL to track the publicly accessible site for collecting responses for the Fusion social campaign.
PurposeCode	string	The purpose of the campaign.
RegionCode	string	The region associated with this campaign.
RegionId	decimal	The identifier of the region associated with this campaign.
SalesChannelType	string	The sales channel recorded on the campaign. This campaign is created to generate demand for this specific sales channel.
SourceCodes	Marketing Source Code	The reference to the marketing campaign source codes.
StatusCode	string	The pre-defined code used to indicate the status.
TaskTemplateId	long	The identifier of the task template used to create tasks for this campaign.
TemplateFlag	boolean	Indicates whether this record is a campaign template.