1. Using Recruiting
  2. Create Campaign Emails

Create Campaign Emails

One of the step of creating an email marketing campaign is to create campaign emails. You can create your own email or use a template as a starting point. The template is useful to enforce consistency in branding and messaging.

  1. On the Campaigns page, open a campaign you created.
  2. Click the Emails tab.
  3. Click Add.
  4. Enter a name for the email.
  5. Select a template. The email template appropriate for your campaign type is available for selection. You can use the email as is, or you can use the design editor to personalize the content.
    You can create your own email using a blank form, or you can use a template as a starting point. The email templates appropriate for your campaign type is available for selection.
  6. Click Save.

Results:

The email editor opens in a new browser tab. The email editor displays the template you selected. You can keep the content as is or, you can modify the template elements you want to use and add more as needed. When you position your cursor in an area of the template, menus appear to help you modify the template. You can only edit unlocked areas of the template. This helps ensure brand consistency in look and language.

You can also select a different template if you don’t like the look of the previously selected template. If you change the template, the new template will overwrite the current design.

The first email you create is always sent to the entire audience by default. You can create follow-up emails. You can send follow-up emails to the entire audience or any segments of the audience. For example, the recipients who haven't opened the primary email can be sent a follow-up email. Or, the recipients who responded "I'm Interested" in an event can be sent a follow-up email containing additional information about the event. The following audience segments are available:

  • Opened

  • Unopened

  • Applied to Job

  • Referred to Job

You can select additional audience segments for follow-up emails if you configured responses for the campaign. For example, if a campaign's responses are "Yes", "No" and "Maybe", there would be audience segments for those responses. Recipients who clicked "Yes" or "Maybe" can be sent one follow-up email, and those who clicked "No" can be sent a separate follow-up email.

When emails are sent, they are moved to the Sent Emails list and their status is changed to Sent. The following metrics are provided for each email:

  • Sent: The total count of recipients of the campaign. This count doesn't include bounced emails.

  • Opened: The total count of recipients of the campaign that opened the email.

  • Clicked: The total count of recipients of the campaign that clicked a response or tracked link or button in the email.

  • Bounced: The total count of recipients that didn't receive the campaign email. Bounces can be caused by undelivered messages or invalid email addresses.

  • Unsubscribed: The total count of recipients who unsubscribed from campaign emails. This count is captured across the entire campaign, not per email like the other metrics.

What to do next

Define the Campaign Audience