1. Using Recruiting
  2. Create an Email Marketing Campaign

Create an Email Marketing Campaign

The first step when you create an email marketing campaign is to define basic details, associate job requisitions to the campaign, and define the campaign audience.

  1. On the Campaigns page, click Add.
  2. On the Create Campaign page, enter basic information:
    • Campaign Name
    • Campaign Number
    • Campaign Description
    • Campaign Purpose: Available options are: Apply to Job, Refer Job, Respond to Request.
    • Campaign Goal: Number of responses you want to get. For example, you want to receive 20 job applications or 5 referrals for a campaign.
    • Goal Label: Label for the goal such as "Sign Up for Campus Recruiting Event", "Download Technical Brief", "Increase Referrals". The label is displayed in the campaign charts.
  3. If you're creating a Respond to Request campaign, you can add one or multiple responses for the goal.
    1. Enter a response label.
      This is visible to recipients in the campaign email. For example, "Sign Me Up", "Download the Technical Brief", "Learn More", "I'm Interested/I'm Not Interested".
    2. Select the Counts Toward Goal option if you want the response clicks to be counted toward the target campaign goal.
    3. Select the Use Thank You Page page option if you want campaign recipients to be taken to the career site Thank You page when they click the response button or link in the email.
      A message displays "Your response has been recorded. Thank you."
    4. In the Destination URL field, enter the URL where campaign recipients are taken upon clicking the response link or button.
  4. In the Associated Job Requisitions section, you can associate one or multiple job requisitions to the campaign. For campaigns of type Apply to Job and Refer to Job, you need to select at least one job requisition or define one job requisition attribute. If you create a Respond to Request campaign, you're not required to associate the campaign to a job requisition. However, if you intend on including the job list widget in an email, you need to select at least one job requisition or one job requisition attribute.
    • If you select Specify Requisitions, enter a job requisition title or number.
    • If you select Specify Requisition Query, enter a location or job family. The job requisitions that match the query at the time of sending the email is in the job list widget in the email.
  5. In the Campaign Owners section, select one or several owners.
    By default, you're the campaign owner. You can add additional owners. Owners can review campaign details and track responses.
  6. Click Save and Close.

Results:

The campaign is available on the Campaigns page and its status is Draft.

What to do next

Create Campaign Emails