WhatsApp Templates

To have structured and pre-approved conversations with candidates in compliance with Meta guidelines, you compose WhatsApp messages based on predefined templates. These predefined templates are created by your administrator and can be made available in your preferred language.

The templates are of two types:

• Blank Template: This is used when composing a new message for a single candidate. It can be used for two purposes:
• • To start a conversation with the candidate: This blank template contains some predefined text to which you can add your own text at the time of sending the message. This template must be associated with a content library category called WhatsApp Conversation Starter and must be approved by Meta.
  • To reply to candidates using free-form text: This blank template isn’t associated with any content library category. However, there are some conditions in which you can send free-form text, as explained in the topic, Start a Conversation and Send Replies.
• Business Templates: These contained predefined text and are associated with the relevant content library category. They’re used when composing a new message for a single candidate, and also when sending automated messages and bulk messages to multiple candidates. These templates must also be approved by Meta before you can use them.