Set Up WhatsApp Templates
WhatsApp templates enable recruiters to have structured and preapproved conversations with candidates. After creating WhatsApp templates, you need to send them for approval to Meta, which ensures that the templates are in compliance with Meta guidelines for WhatsApp messaging.
You create and manage templates using the WhatsApp Notification Template Library task in Setup and Maintenance. You can also add translations to the templates. These translations also need to be approved by Meta.
- Draft – As soon as a template is created, it’s in this status before it’s sent for approval to Meta.
- Pending Approval – Status when a template is sent for approval to Meta.
- Approved – Status when Meta approves the template.
- Rejected – Status when Meta rejects the template.
- Suspended – Meta continuously monitors the template’s contents based on feedback from users. If they get repeated negative feedback, it could lead to the template being suspended.
- Inactive – Status when you manually deactivate templates when they’re no longer needed.
A WhatsApp template is considered active if it's in any status except the Inactive status. As per Meta guidelines, the maximum number of active templates that can be associated with a WhatsApp Business Account account is 6000. For the latest updates on this limit, see Related Topics below.
- Marketing: Marketing templates are designed to achieve organization’s goals of generating awareness or driving sales.
- Utility: Utility templates enable you to follow up on user actions or requests. For example, if a candidate applies to a job, you might want to send an acknowledgment message. For this purpose, you can create a template based on the Utility category.
- Authentication: Authentication templates enable you to verify a user’s identity.
To access the WhatsApp Notification Template Library, you need the privilege IRC_MANAGE_RECRUITING_CONTENT_LIBRARY_PRIV.