1 Concept to Market Implementation Overview

This guide describes the features, business processes, and implementation for the Concept to Market business flow in which you perform design-time activities for defining and launching your product offering or service.

About Concept to Market

Concept to Market is one of the core value streams defined in TM Forum's (TMF) Open Digital Framework (ODF). The process involves ideation of new products, services, or enhancements and then creating them and having them ready for the market through the product lifecycle.

The Concept to Market business processes are aligned with the TMF Open Digital Architecture (ODA) business architecture. It also aligns with the Business Process Framework (eTOM).

Concept to Market supports the following business processes, which are realized by the functional capabilities and integration provided within the applications of the Digital Business Experience solution:
  • Business Proposal-to-Launch
  • Assessment-to-Relaunch
  • Assessment-to-Retirement

Digital Business Experience enables Product Managers to implement the Concept to Market business processes for their business by letting them manage the complete commercial catalog in Oracle Communications Launch Cloud Service, where they can work with various entities and synchronize them across the participating applications effortlessly.

You use the following applications to implement the Concept to Market business process:

  • Oracle Communications Launch Cloud Service
  • Oracle Siebel CRM
  • Oracle Communications Pricing Design Center (PDC)
  • Oracle Communications Order and Service Management (OSM) with Oracle Communications Design Studio

Launch Cloud Service is pre-integrated with Siebel CRM and BRM PDC. The solution uses Oracle Communications Application Integration Architecture (AIA) as an integration framework to integrate flows across Siebel CRM, PDC, and OSM. See Integrate Launch with Digital Business Experience in Oracle Communications Launch Cloud Service Implementation Guide for more information.

Figure 1-1 illustrates an overview of the Concept to Market business flow.

Figure 1-1 Overview of the Concept to Market Business Flow


Description of Figure 1-1 follows
Description of "Figure 1-1 Overview of the Concept to Market Business Flow"

The sections that follow provide conceptual and procedural information about all required design-time tasks that you perform to create a commercial catalog and launch your product offerings.

Concept to Market End-to-End Journey

This section describes the Concept to Market end-to-end journey.

As a Product Manager, you do the following tasks:
  • Create product specifications and attributes
  • Create simple offerings
  • Create bundle offerings
  • Create packages by associating relevant commercial bundles and service bundles
  • Launch the product offerings
  • Assess the product offerings and relaunch them after modifying the associations
  • Assess and retire product offerings

Architectural Overview of the Concept to Market Business Process

The architecture of the Concept to Market business process includes the following flows:

Figure 1-2 depicts the integration of various applications that enable the implementation of the Concept to Market business processes.

Figure 1-2 Integration of Applications for Implementing Concept to Market Business Processes


Description of Figure 1-2 follows
Description of "Figure 1-2 Integration of Applications for Implementing Concept to Market Business Processes"