Social Proof Module
The Social Proof module encourages customers to engage with their program by citing the number of customers who participated in the program the previous summer. The goal of the module is to normalize participation. The module is placed after the Alerts Call to Action module, and before the Checklist module.
On this page:
Requirements
Utility Requirements
|
Category |
Description |
|---|---|
|
Required Cloud Service |
Oracle Utilities Opower Behavioral Demand Response Cloud Service |
|
Scale |
50,000 - Unlimited. The actual number of communications sent may be affected by attrition, opt-outs, customer eligibility, and data availability. By default, at least 50,000 customers are selected to receive Behavioral Demand Response communications. Assuming a standard attrition percentage, this is the minimum amount of customers required to measure the impact of the program. |
Customer Requirements
|
Category |
Description |
|---|---|
|
Billing Frequency |
Monthly. |
|
Data Delivery Frequency |
Daily. |
|
Data Requirements |
Peak event information, including date and time. |
|
Data History |
Not applicable. |
|
Data Coverage |
Not applicable. |
|
Supported Fuels |
Electricity. |
Limitations
- This module is only available to customers as part of the Behavioral Demand Response Pre-season Summer Welcome Email.
- This module is available for the summer season only.
User Experience
This section describes the user experience for a customer belonging to a utility who ran a Behavioral Demand Response program the previous summer, followed by how the user experience might vary.
Header: The header encourages the customer to join their community in participating.
Social proof number: Number of emails sent in the previous summer program.
Social proof details: Text containing the utility's and program's names.
User Experience Variations
The user experience varies for customers depending upon their energy use, fuel types, available data, and customer attributes. The following list indicates the primary user experience variations. Note that the list below does not represent all possible variations.
No Previous Behavioral Load Shaping Summer Program
If the utility did not run a Behavioral Demand Response program last summer, then this module will not be shown.