The Big Picture of Program Management
The program management functionality satisfies many diverse requirements. For example, you can use this functionality to:
- Market your products and/or services to customers and measure the success of your efforts.
- Encourage customers to enroll in various sales and marketing initiatives. For example, you can use program management to organize a campaign to encourage customers to participate in a conservation program, or to sign up for special contract options.
- Set up marketing surveys and record your customer’s responses.
- Assign representatives to accounts.
- And more…
The topics in this section provide more information about the program management functionality.