Subject Line, Header and Footer
The subject line and the header are used to engage the business customer and brand the communication, while the footer provides necessary information and links to manage preferences or unsubscribe from the email channel.
Examples
This section shows examples of the subject line, header and footer.
Subject Line Example
The subject lines used in the Email High Bill Alert AMI deliver high-value information, and explain to the reader why they are receiving the alert. Note that the display of subject lines varies based on the device and email client used to view the message. The subject line can also vary depending on the customer's program design and preferred language.
Default Subject Line: The default subject line uses "on track" language and informs the customer that their usage or cost during the current bill period could result in a high bill. For example, "Alert: You are on track for a high bill of $240".
Header Example
The header information includes a logo provided by the utility, and the customer's name and account number. Most of the numbers in the account number are displayed as asterisks for security purposes.
This image shows an example of the Header module:
Footer Example
The footer includes components that provide more context about the alert. These components include:
- An unsubscribe link
- A manage preferences link
- The utility's contact information
- An Oracle Utilities copyright statement
- A disclaimer statement (optional)
Typically the footer information is the same for all outbound communications a utility sends.
This image shows an example of the Footer module:
Configuration Options
This section list the configuration options for the subject lines, header, and footer modules.
Subject Line
For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.
| Configuration Options | Input Value |
|---|---|
|
Use On Track or Projected Bill Language The subject line can be configured to use "on track" language or "projected bill" language. Default: On track language |
Optional Choose one of the following:
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This table describes the default subject lines that are used for these emails:
| Personal Threshold Setting | Rates Type | On Track Language | Projected Bill Language |
|---|---|---|---|
| Personal threshold not set or not available. | Cost | "You are on track for a high bill of <$X>" | "Your upcoming bill is projected to be <$X>" |
| Personal threshold set by customer. | Cost | "You are on track for a high bill of more than <$X>" | "Your upcoming bill is projected to be higher than <cost threshold amount>" |
Header
For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.
| Configuration Options | Input Value |
|---|---|
|
Logo The utility must provide a logo to include in the header of the email. |
Required Provide the logo file to the delivery team. |
|
Include URL in Logo The utility can provide a URL that can be included within the logo to direct customers to a utility website. |
Optional Choose one of these options:
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Account Number Characters Masked The utility can specify how many characters of the customer's account number are displayed in the header. Note that this configuration is used for all Oracle Utilities outbound email communications that the utility sends, and should be set only once for all outbound communications. Default: Display the last four characters. |
Required Choose one of the following:
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Include Premise Address The premise address can be enabled to appear after the account number for customers with one or more premises. Default: Do not display premise address. |
Optional Choose one of the following:
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Include Reference Number A reference number can be enabled to appear after the account number. Default: Do not display reference number. |
Optional Choose one of the following:
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