Marketing Message

A marketing message can appear in the Weekly Energy Update to promote a utility product or program, such as redirecting customers to the Business Customer Engagement Digital Self-Service Web Portal or advertising a utility-specific rebate or discount. This module typically appears before the Business Profile module.

Requirements and Limitations

This section lists the requirements and limitations.

Requirements

Same as listed in Requirements and Limitations.

Limitations

Same as listed in Requirements and Limitations.

User Experience

Marketing modules encourage customers to take advantage of utility-specific or Oracle Utilities-specific products or programs. The modules are selected from a library of content that has been tested to optimize conversions and satisfaction. Small edits can be made to the text and visuals. For example, the modules can be customized to promote utility-specific programs (such as a home audit), products or features, processes, rebates, calls to action (URL, phone number, or both), and more.

The content within marketing messages is customizable in coordination with Oracle Utilities Opower. Depending on the purpose of the module, you may be required to provide additional inputs. Contact Your Delivery Team about selecting and configuring marketing message modules that support the Weekly Energy Update program experience.