Subject Line, Header and Footer

The Weekly Energy Update subject line and header are used to engage the business customer and brand the communication, while the footer provides necessary information and links to manage preferences or unsubscribe from the email channel.

Requirements and Limitations

This section lists the requirements and limitations.

Requirements

Same as listed in Requirements and Limitations.

Limitations

Unsubscribe: Unsubscribing through the link provided in the email might be permanent, depending on how utility account preferences and unsubscribe policies are set up and configured. Contact Your Delivery Team for additional information.

User Experience

This section describes the user experience for subject line, header, and footer components of the Weekly Energy Update email.

Subject Line

The Weekly Energy Update subject line indicates that the email contains an update about the customer's energy use. The subject line varies based on report type and fuel type. Some examples include:

  • "Weekly electricity update: You used X% more electricity"
  • "Weekly energy update: You used less X% electricity and Y% less gas"

Header

The Weekly Energy Update header includes the utility's logo, business customer's account number (with only the last four digits displayed), and business address. The image below shows an example of the Header module's design for electricity customers.


This image shows an example of the module.

Footer

The footer includes components that provide more context about the alert. These components include:

  • An unsubscribe link
  • A manage preferences link
  • The utility's contact information
  • An Oracle Utilities copyright statement
  • A disclaimer statement (optional)

Typically, the footer information is the same for all outbound communications a utility sends.

The image below is an example of the Footer module.


This image shows an example of the module.

User Experience Variations

The user experience varies for customers depending upon their service types, available data, costs, and locale. Note that the following list indicates the primary user experience variations, not all possible variations.

Subject Line Variations

Single Fuel Electric: The single fuel electric subject line varies depending on whether the customer used more, less, or about the same amount of electricity as the previous week. If rates are modeled, then the subject line focuses on how the customer spent more, less, or about the same amount of money on electricity as the previous week. The following examples show the electricity usage variations.

  • "Weekly electricity update: You used X% more electricity"
  • “Weekly electricity update: You used X% less electricity”
  • "Weekly electricity update: Your electricity usage was about the same”

Single Fuel Natural Gas: The single fuel gas subject line varies depending on whether the customer used more, less, or about the same amount of gas as the previous week. If rates are modeled, then the subject line focuses on how the customer spent more, less, or about the same amount of money on gas as the previous week. The following examples show the gas usage variations.

  • "Weekly gas update: You used X% more gas"
  • "Weekly gas update: You used X% less gas”
  • "Weekly gas update: Your gas usage was about the same”

Dual Fuel - Electric and Natural Gas: The dual fuel subject line varies depending on whether the customer used more, less, or about the same amount of gas and electricity as the previous week. If rates are modeled, then the subject line focuses on how the customer spent more, less, or about the same amount of money on gas and electricity as the previous week. The following examples show a few of the possible electricity and gas usage variations.

  • "Weekly energy update: You used less X% electricity and Y% less gas"
  • "Weekly energy update: You used X% less electricity and Y% more gas"
  • "Weekly energy update: Your electricity and gas usage were about the same"

Email Spans Multiple Months: If the date range spans multiple months, then the month names are abbreviated to reduce the number of characters in the subject line. The format for the subject line in this situation is, "Your weekly energy breakdown for <month1 date1-month2 date2, year>: <Insight statement>".

  • Example: "Your weekly energy breakdown for Feb 29-Mar 6, 2020: You used X% more electricity"

Email Spans Two Years: If the date range spans multiple years, then the first year is omitted and month names are abbreviated. The format for the subject line in this situation is, "Your weekly energy breakdown for <month date1-month2 date2, year2>: <Insight statement>".

  • Example: "Your weekly energy breakdown for Dec 31-Jan 6, 2020: You used X% more electricity"

Email Title Variations

  • Single Fuel Electric: "Your weekly electricity update"
  • Single Fuel Natural Gas: "Your weekly gas update"
  • Dual Fuel - Electric and Natural Gas: "Your weekly energy update"