Next Best Action

Next Best Action provides dynamic and actionable web banners that can be shared with all customers, or targeted to specific customer groups. The web banners guide customers to the most valuable opportunities or solutions available and helpful tools to help them manage energy use and cost. Customer attributes and segmentation can be employed to determine the best banners to deliver timely announcements, notifications, and actions to each customer.

Next Best Action banner that displays a message to the customer to review energy savings tips by clicking a get started link, along with the option to skip the suggestion

Embedding Guidelines

Widget Name: widget-next-best-action

  • Next Best Action banners can be embedded anywhere on the page that can fit the responsive content. They are typically placed at the top or the bottom of a page.
  • Next Best Action banners can be embedded on multiple pages. The embedding process described in Embedding a Widget must be completed for each applicable page.
  • Next Best Action banners are targeted to specific customers. If a customer is not in an applicable group, the banner is hidden from view. This dynamic display must be considered when embedding Next Best Action.

For more information about Next Best Action, including details about its data requirements and the overall user experience, see the resources below.