Next Best Action

The Next Best Action widget provides short, actionable tips and promotions for business customers. The tips are displayed as mobile-responsive web banners containing information about valuable solutions and helpful tools for managing energy use and costs.

Requirements

Same as listed in the product-wide requirements. A segmentation process is used to determine which banners to display to business customers. This process can include presenting banners based on specific attributes or criteria, such as whether a business customer is authenticated or not. Your Oracle Utilities Delivery Team will work with you to configure the banners in support of your program goals.

User Experience

Banners can be displayed on any page to promote utility-specific programs and promotions, deliver notifications and tips, and suggest the best next web action to take.

Headline: A headline appears at the top of the widget to highlight the suggested action. Many banners use a "What you can do next" headline by default to keep customers focused on actionable steps for their business.

Icon and Message: The banner includes a visual icon and messaging to provide additional information on the action that is being recommended for the business.

Skip Button: Customers can select to skip the action listed. This displays the next available next best action banner. If the customer skips through all banners, the customer is shown the first banner again.

Call to Action Button: A button containing an applicable message or phrase redirects the business customer to valuable opportunities, solutions, or tools to complete the suggested action.