Disaggregation Main Insight
The Disaggregation Main Insight module uses personalized information about an end use in the customer's home to motivated them to take advantage of a utility promotion. The goal of this module is to help customers understand their use in a specific end-use category where they are using more than the regional average so that they may feel motivated to uptake the promotion and subsequently reduce their energy use in that end-use category. The module can be used to promote the customer's largest end use category, or the utility may select a preferred end use category to reinforce the report promotion. Oracle Utilities Opower works closely with the utility to create marketing modules that enhance the report experience.
Appears in: Promotion Report
This image shows an example of the Disaggregation Main Insight module.
- Heading: The heading draws the customer's attention to the promotion topic and prepares them to learn about the insight.
- Date Range: This is dynamic based on the billing period.
- Spent Last Year: The total amount of cost the customer incurred on the promotion topic in the last year.
- Total Energy Use: The percent of their total energy usage or cost.
- Promotion Text: A description of the promotion that the disaggregation insight highlights.
- Explainer:: The explainer states how the information was calculated and why the customer was selected to receive this promotion.
Requirements and Limitations
Fuel: Electric-only, gas-only, dual fuel
Data Required: Appliance detection and disaggregation, heating and cooling disaggregation and/or simple disaggregation with Home Energy Analysis completion
Data History: A minimum of one historical bill
Billing Frequency: Monthly, bi-monthly, or quarterly