Disaggregation Main Insight
The Disaggregation Main Insight module uses personalized information about an end use in the customer's home to motivate the customer to take advantage of a utility promotion. The goal is to help customers understand their use in a specific category where they are using more than the regional average so that they may feel motivated to uptake the promotion and subsequently reduce their energy use. The module can be used to promote the customer's largest end use category, or the utility may select a preferred end use category to reinforce the report promotion. Oracle Utilities Opower works closely with the utility to create marketing modules that enhance the report experience.
Appears in: Promotion Report
Requirements
| Category | Description |
|---|---|
| Billing Frequency | Monthly, bi-monthly, or quarterly. |
|
Data Delivery Frequency |
Monthly, bi-monthly, or quarterly. |
|
Data Requirements |
Energy disaggregation data is required to get an estimate of the categories where a customer uses the most energy. Minimum: The minimum data requirement is average energy use data for the households in a utility's region. This data is typically obtained from public data sources. The module then uses the customer’s responses to the Home Energy Analysis survey to adjust the average energy use values and yield personalized disaggregation results. Recommended: The recommended approach is to use weather data and at least six historical bills, as this will provide more accurate disaggregation results. Additional data requirements may apply depending on the utility's setup, configuration, and whether any advanced data science models are used. |
|
Data History |
A minimum of one historical bill. Additional data history requirements apply depending on the utility's setup, configuration, and any data science model usage. |
|
Data Coverage |
Not applicable. |
|
Supported Fuels |
Electricity, gas, and dual fuel. |
User Experience
This image shows an example of the Disaggregation Main Insight module.
Heading: The heading draws the customer's attention to the promotion topic and prepares the customer to learn more about the insight.
Date Range: This is dynamic based on the billing period.
Spent Last Year: The total amount of cost the customer incurred on the promotion topic in the last year.
Total Energy Use: The percent of their total energy usage or cost.
Promotion Text: A description of the promotion that the disaggregation insight highlights.
Explainer:: A statement about how the information was calculated and why the customer was selected to receive this promotion.
User Experience Variations
The user experience varies for customers depending on their energy use, service types, available data, costs, locale, and if the utility elects to promote an end use that is not the customer's largest end use category.
Utility Preferred End Use
If the utility decides to promote an end use that is not the customer's largest end use category, the header introduces the category more generically as a place to save without saying where it ranks in the customer's overall use.