Marketing Modules
Marketing modules encourage customers to take advantage of utility-specific or Oracle Utilities-specific products or programs. The modules are selected from a library of content that has been tested to optimize conversions and satisfaction. Small edits can be made to the text and visuals. For example, the modules can be customized to promote utility-specific programs (such as a home audit), products or features, processes, rebates, calls to action (URL, phone number, or both), and more.
Appears in: All report types.
On this page:
Requirements
Utility Requirements
|
Category |
Description |
|---|---|
|
Required Cloud Service |
Energy Efficiency Cloud Service |
|
Scale |
Less than 100,000 per week |
Customer Requirements
|
Category |
Description |
|---|---|
|
Billing Frequency |
Not applicable. |
|
Data Delivery Frequency |
Not applicable. |
|
Data Requirements |
Not applicable. |
|
Data History |
Not applicable. |
|
Data Coverage |
Not applicable. |
|
Supported Fuels |
Not applicable. |
Limitations
- Module Size: Marketing module dimensions must be sized exactly to these specs.
- Module Options: Utilities must coordinate with their Delivery Team to select specific marketing modules for upcoming reports.
- Not Personalized: Marketing modules are static. They do not use dynamic data or personalized information for individual customers but can be targeted using segmentation and targeting.
- Customization Flexibility: The amount of customization available for marketing modules depends on the utility's service level purchase.
-
Customization Flexibility: The amount of customization available for these marketing modules is limited by the utility contract. Contact your Delivery Team to discuss specific customization options.
User Experience
This section describes the user experience for each report type.
Progress Report Marketing Modules: The Progress Report has a dedicated space on the back of the report for a print marketing module. A marketing module should be included in every send.
This image shows an example of a Progress Report marketing module.
Promotion Report Marketing Modules: The Promotion Report includes a Disaggregation Breakdown marketing module which explains how usage is calculated for each category of energy use in a customer's home. However, utilities have the option of replacing the Disaggregation Breakdown with an alternative module related to the promotion.
This image shows an example of the Promotion Report marketing module.
Seasonal Report Marketing Module: Marketing modules included in the Seasonal Report educate customers about seasonal costs and changes, and advertise relevant programs and rebates.
This image shows an example of the winter seasonal marketing module included in the Seasonal Report.
Limited Income Report Marketing Module: The marketing module included in the Limited Income Report educates customers about additional programs or promotions that can help them save money.
This image shows an example of a limited income marketing module included in the Limited Income Report.
Time of Use Report Marketing Module: The marketing module included in the Time of Use Report is designed to educate customers about peak usage, highlight community impact, alert customers of season changes, and advertise relevant rates, programs and rebates.
This image shows an example of a time of use marketing module included in the Time of Use Report.
Electric Vehicle Report Marketing Module: The marketing module included in the Electric Vehicle Report educates customers about additional programs or promotions that can help them save money.
This image shows an example of a marketing module designed to promote the benefit of solar panels in the Electric Vehicle Report.
Configuration Options
The content within marketing messages is customizable in coordination with Oracle Utilities Opower. Depending on the purpose of the module, you may be required to provide additional inputs. Talk to your Service Delivery Manager about selecting marketing modules that support the report experience.