Email Engagement Dashboard

The Email Engagement dashboard displays various widgets that report on customer engagement with Oracle Utilities Opower email communications. Widgets shown on this dashboard include the open rate and click-through rate for each type of email communication, such as Email Home Energy Reports, Bill Ready Notifications, and peak event emails.

Email Open Rate Widgets

The email open rate widgets provide data on the number of emails opened by customers. Possible widgets include:

• Home Energy Report Open Rate: A monthly breakdown of the percent of Home Energy Report communications opened by customers.
• High Bill Alert (non-AMI) Open Rate: A monthly breakdown of the percent of the High Bill Alert (non-AMI) communications opened by the customer.
• Weekly AMI Open Rate: A monthly breakdown of the percent of the Weekly Energy Update communications opened by the customer.
• High Bill Alert (AMI) Open Rate: A monthly breakdown of the percent of the High Bill Alert (AMI) communications opened by the customer.
• Customer Education Open Rate: A monthly breakdown of the percent of the Customer Education communications opened by the customer.
• Behavioral Load Shaping Open Rate: A monthly breakdown of the percent of the Behavioral Load Shaping communications opened by the customer.

Email Click Rate Widgets

The email click rate widgets provide data on the number of emails that achieved an action from the customer. Possible widgets include:

• Home Energy Report Click Rate: A monthly breakdown of the percent of the Home Energy Report communications that achieved a click from customers.
• Weekly AMI Click Rate: A monthly breakdown of the percent of the Weekly Energy Update communications that achieved a click from customers.
• Behavioral Load Shaping Click Rate: A monthly breakdown of the percent of the Behavioral Load Shaping communications that achieved a click from customers.
• Home Energy Report Click Rate by Wave: A monthly breakdown of the percent of the Home Energy Report communications that achieved a click from customers by wave.

Email Summary Widgets

The email summary widgets provide a combined view of engagement data for each email product. Possible widgets include:

• Weekly AMI Email Engagement Summary: A month-by-month summary of all Weekly Energy Update communication opens, clicks, and total emails.
• Weekly Home Energy Engagement Summary by Wave: A summary of all Weekly Home Energy Engagement communication opens, clicks, and sends by wave. The summary may be filtered to display data from a single wave or a combination of waves.
• Sent / Opened / Clicked Email Counts by Month: A monthly summary of all email communication opens, clicks, and total emails.