EV Habits Checklist in Weekly Energy Update Email Module
The EV Habits Checklist in Weekly Energy Update (WEU) Email module can be included in Weekly Energy Update emails. This module helps to coach readers about how they can create good charging habits for their electric vehicle (EV).
The module provides two standard charging tips that can save them money and time, and then asks if they can adopt a third tip that will help to alleviate stress on the electric grid.
This module should be included in the first EV-specific Weekly Energy Update email the customer receives, and then again once every six months to remind the customer about good charging habits. The utility can configure how often the module appears in the email.
User Experience
This module includes:
Header: The header identifies that this module provides the reader with information about good EV charging habits. For example, "Good EV charging habits".
Habit 1 Statement: The first statement tells the user to avoid charging their EV during on-peak hours. For example, "Avoid charging during high-demand times on the grid". This statement is followed by an additional statement telling the user to charge their EV during off-peak hours, when demand on the grid is lower. For example, "Grid demand is at its peak between 4pm - 8pm. Waiting until 8pm or later to charge your EV reduces grid stain and lowers your vehicle's carbon footprint. A small shift, a big impact!"
Habit 2 Statement: The first statement tells the user to set a schedule to charge their EV. For example, "Set an automated charging schedule". This statement is followed by a statement that tells the user that an automated schedule is more convenient. For example, "Does avoiding high-demand hours seem like a hassle? With an automated schedule for your EV or charger, you can plug in anytime and charge only during low-demand hours - adding convenience to your routine!"
Extra Mile Statement: Below the two charging habits, the extra mile statement asks the user if they can delay their charging to help avoid strain on the grid. For example, "Can you go the extra mile? Delay your scheduled start time". This statement is followed by additional explanatory text. For example, "Help reduce grid strain at the start of off-peak hours, when many people begin charging their vehicles, by scheduling your charge to start sometime after 11pm."
Figure 3-1 EV Habits Checklist in Weekly Energy Update Email Module
User Experience Variations
This section discusses how the module can vary.
Time-Of-Use Customers
There is not a specific variation of this module for TOU customers. However, when sending this module to TOU customers, we recommend configuring the text to match the text in the default version of the EV Charging Coach EV Habits Module.