Email Header Module and Subject Lines
These modules deliver high-level information to the customer and introduces users to their BLS Coach emails. These modules are used in both the TOU Rate Coach and the Demand Rate Coach emails.
Configuration Options
For each element listed in the table, indicate the desired configuration in the Input Value column. If you do not provide an input for optional configurations, the default will be used.
| Configuration Option | Input Value |
|---|---|
|
Subject Lines Default subject lines are specific to the email that the customer receives, and to their specific experience. Default subject lines are listed in the User Experience Variations section above. Oracle recommends using the default subject lines, as research has shown that they drive the most customer engagement. |
Optional Work with your Delivery Team if you need to configure your subject lines. |
|
Utility Logo The RGB and CMYK versions of the utility logo as .ai files. Example: UtilityCo_Logo_RGB.ai |
Optional Provide the utility logo in the Oracle Utilities Opower Platform Configuration Guide. |
|
Utility URL The utility logo can be configured to point to a specific URL. Default: Do not use a URL. |
Optional Choose one of the following:
|
|
Account Number Format An example of how the customer account number is formatted on the email. In your example, indicate how many digits should be displayed. In the example, four digits are displayed. Example: 12-34XX-XXX |
Required Provide the account number format in the Oracle Utilities Opower Platform Configuration Guide. |
To see how this module fits into the overall user experience, see:
User Experience Variations
This section describes user experience variations in the Subject Line module.
Subject Line Variations for TOU Rate Coach Emails
The subject lines for each TOU Rate Coach user experience are listed below.
| Email Type | Usage Variation | Cost Variation |
|---|---|---|
| TOU Rate Coach Introduction Email | Hi <first name>, welcome to your weekly Rate Coach | Hi <first name>, welcome to your weekly Rate Coach |
|
TOU Rate Coach Weekly Email and TOU Rate Coach Weekly Email with Peak Period Disaggregation Customer Spends Less |
<first name>, you used less electricity during peak hours last week <date range> | <first name>, you spent less on electricity during peak hours last week <date range> |
|
TOU Rate Coach Weekly Email and TOU Rate Coach Weekly Email with Peak Period Disaggregation Customer Spends More |
<first name>, you used more electricity during peak hours last week <first name>, <date range> | <first name>, you spent more on electricity during peak hours last week <date range> |
|
TOU Rate Coach Weekly Email and TOU Rate Coach Weekly Email with Peak Period Disaggregation Customer Spends About The Same |
<first name>, you used about the same amount of electricity during peak hours last week <date range> | <first name>, you spent about the same on electricity during peak hours last week <date range> |
|
TOU Rate Coach Peak Usage Summary Email Default |
Hi <first name>, you used the least amount of electricity during peak hours the week of <date range> | Hi <first name>, you spent the least amount of electricity during peak hours the week of <date range> |
|
TOU Rate Coach Peak Usage Summary Email Flat Peak Usage |
Hi <first name>, here's how you used electricity during peak hours the week of <date range> | Hi <first name>, here's how much you spent on electricity during peak hours the week of <date range> |
|
TOU Rate Coach Post-Bill Report Email Customer used less/spent less than last bill period |
Hi <first name>, you used less electricity during on-peak hours this bill period <date range, year> | Hi <first name>, you spent less on electricity during on-peak hours this bill period <date range, year> |
|
TOU Rate Coach Post-Bill Report Email Customer used more/spent more than last bill period |
Hi <first name>, you used more electricity during on-peak hours the week of <date range, year> | Hi <first name>, you spent more on electricity during on-peak hours the week of <date range, year> |
|
TOU Rate Coach Post-Bill Report Email Customer used/spent about the same as last bill period |
Hi <first name>, you used around the same amount of electricity during on-peak hours this bill period <date range, year> | Hi <first name>, you spent around the same amount of electricity during on-peak hours this bill period <date range, year> |
| TOU Rate Coach Pre Season Transition Email | Hi <first name>, your weekly Rate Coach has an update coming <date> | Hi <first name>, your weekly Rate Coach has an update coming <date> |
| TOU Rate Coach Post Season Transition Email | Hi <first name>, your weekly Rate Coach is here with new peak details | Hi <first name>, your weekly Rate Coach is here with new peak details |
Subject Line Variations for Demand Rate Coach Emails
Default subject lines for the email that the customer receives, and to their specific experience. The subject lines for each Demand Rate Coach user experience are listed here:
| Email Type | Usage Variation | Cost Variation |
|---|---|---|
| Demand Rate Coach Introduction Email | Hi <first name>, welcome to your weekly Demand Rate Coach | Hi <first name>, welcome to your weekly Demand Rate Coach |
|
Demand Rate Coach Weekly Email Default |
<first name>, it’s important to track your Demand Hour each week | <first name>, it’s important to track your Demand Hour each week |
|
Demand Rate Coach Weekly Email Demand Charge Increases |
<first name>, your Demand Hour use went up | <first name>, your Demand Hour use went up |
| Monthly Demand Report Email | During your Demand Hour this month you used <XX>kW of electricity | During your Demand Hour this month you spent $<XX> on electricity |