Opt Out - Products and Channels

The Opt Out - Products and Channels subject area contains data elements about customers who have chosen to opt out of an Oracle Utilities Opower product or communication (such as Home Energy Reports, High Bill Alerts AMI, or any other product) and a specific channel through which the product or communication was delivered.

Data Element Description

Channel

The channel through which the product or communication was sent, such as email, print, SMS, or interactive voice response (IVR).

Type: Attribute

Product

The product which the customer opted out of.

Type: Attribute

Unique Customers Opted Out

The number of unique customers who have opted to no longer receive a product. This can include customers who have been opted out of a product by Customer Service Representatives using the Oracle UtilitiesOpowerCustomer Service Interface tool.

Type: Measure

Total Opt Outs

The total number of product opt outs. This can include multiple product opt opts per customer.

Type: Measure

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