Outbound Communications - Dispatch and Engagement
The Outbound Communications - Dispatch and Engagement subject area contains data elements about customer interactions with Oracle Utilities Opower email and print products.
Data Element | Description |
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Channel |
The digital channel through which the communication was sent, such as email, print, SMS, or interactive voice response (IVR). Type: Attribute |
Email Click Rate |
The number of unique clicks in an email compared to the number of unique opens for an email. Type: Measure |
Email Clicked Count |
The number of opened communications that had at least one link clicked. Type: Measure |
Email Dispatched Count |
The number of email communications dispatched by Oracle Utilities Opower. Type: Measure |
Email Hard Bounce Count |
The number of email communications that could not be delivered for permanent reasons, such as a fake email address or an email server not accepting emails. Type: Measure |
Email Soft Bounce Count |
The number of communications that could not be delivered for temporary reasons, such as a full inbox or an email that is too large. Type: Measure |
Engagement Count |
A total count of all engagement types: clicks, hard bounces, not sent, opens, sent, soft bounces, and spam complaints. Type: Measure |
Engagement Type |
An indicator of how the communication was delivered, such as hard bounce, clicked, soft bounce, not sent, or opened. Type: Attribute |
Event Type |
The type of outbound communication event, such as Home Energy Reports (HERs), Email Home Energy Reports (eHERs), etc. Type: Attribute |
IVR Dispatched Count |
The number of interactive voice response (IVR) communications dispatched. Type: Measure |
Print Dispatched Count |
The number of print communications dispatched. Type: Measure |
Report Period End Tstamp |
The end date and time of the report period. In this context, a report period defines the time frame in which a customer on a specific track can receive a report or communication from Oracle Utilities Opower. (See Track Name below for details about tracks.) Type: Time |
Report Period Start Tstamp |
The start date and time of the report period. Type: Time |
SMS Dispatched Count |
The number of SMS communications dispatched. Type: Measure |
Template Name |
The name of the template for the module used in the outbound product or communication. There are different templates with different layouts and designs to provide customers with a dynamic experience. Contact your Delivery Team if you need help understanding the meaning of a template name. Type: Attribute |
Total Dispatched Count |
The total number of outbound communications (email, print, IVR, or SMS communications) dispatched. Type: Measure |
The name of the track in which a customer population has been placed. A track is a set of product, report, or communication experiences for a group of customers to receive over time. For example, a track could specify that a population of customers with electricity and monthly billing will receive an Email Home Energy Report every month of the year. Type: Attribute |
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Unique Customers Count |
A count of unique customers. Type: Attribute |