Demographics

The Demographics dimension contains shared data elements about customer characteristics, such as birth date and gender. This data comes from Experian.

Data Element	Description
Birth date	Birth date of the head of household. Type: Attribute
Customer Type	A split of residential and Small and Medium Business (SMB) customers based on classification. Type: Attribute
Gender	Gender of the head of household. Type: Attribute
Green affinity	Sentiment towards environmentally-friendly initiatives. Type: Attribute
Home improvement	An indicator of whether home improvement initiatives have been undertaken. Type: Attribute
Income level	Income level for inhabitant, expressed as a range. For example, the income level might be, "$50,000 - $74,999." Type: Attribute
Income level MAX range	Maximum income range threshold for inhabitant. For example, the MAX income range threshold might be, "74999." Type: Attribute
Income level MIN range	Minimum income range for inhabitant. For example, the MIN income range threshold might be, "50000." Type: Attribute
Married status	Marital status of the head of household. Type: Attribute
Move in date	Move-in date of current inhabitants. Type: Attribute
Number of adults	Number of adults who live in the household. Type: Attribute
Number of children	Number of children who live in the household. Type: Attribute
Owner renter	Whether the inhabitant owns or rents the home. Type: Attribute